Why Nostalgia Makes New Makeup Feel Less Exciting Than the ‘90s

The Nostalgia of Beauty: Reliving the ‘90s Magic

For many beauty enthusiasts, the allure of the late ‘90s and early 2000s makeup scene remains unmatched. As makeup artist Mila Jaroniec reminisces about the excitement of discovering Urban Decay’s Skull Shadow Box, it’s clear that the thrill of beauty was more than just about the products; it was about the entire experience. The anticipation of waiting for coveted palettes to arrive, the satisfaction of opening a new eyeshadow, and the emotional connection to beloved shades created a sense of magic that feels lost in today’s fast-paced consumer culture.

Understanding the Shift: Imagination Over Innovation

Today’s beauty landscape is overflowing with innovative products that boast impressive formulas, yet many find it lacks the imagination and sense of possibility that characterized earlier decades. Brands have simplified their offerings, catering to a more polished aesthetic rather than embracing the bold, eclectic spirit that defined makeup in past eras. Jaroniec’s reflection resonates with others who feel that today’s makeup lacks that “sugar-high” rush of excitement that came from splurging on a unique shade, like the irresistible Cherry from the Skull Shadow Box.

Emotional Connections: Makeup as Memory

Makeup is not merely a tool; it’s intertwined with our personal histories and memories. The thrill of unboxing a favorite product evokes feelings of nostalgia. As Jaroniec describes her emotional experience upon returning to her beloved products from two decades ago, it highlights how makeup carries memories of formative experiences. This unique relationship contributes to one’s identity, often creating a longing for the vibrant, expressive style that was commonplace in the ‘90s and 2000s.

The Role of Social Media in Today’s Beauty Trends

Fast forward to today, where social media platforms dictate beauty trends in a manner that feels less magical. While platforms like TikTok and Instagram offer inspiration and access to the latest products, they can also lead to a superficial relationship with beauty. The trend of influencer marketing has changed how products are perceived—sometimes overshadowing the need for personal connection and creativity that used to come with discovering beauty.

Beauty Tips to Reignite Your Passion

If you find yourself yearning for that emotional connection to beauty again, consider revisiting your favorite makeup looks from the past. Try recreating iconic styles from the ‘90s or early 2000s and curate a mix of bold colors and textures in your makeup kit. Emphasizing fun and personal expression can remind you of the joy that makeup brings.

Embrace the Future with a Nod to the Past

While the makeup industry has evolved, incorporating fresh formulas and shades, we can still find value in celebrating the nostalgic. By rekindling that excitement for makeup, drawing inspiration from the creativity of the past, and integrating it with modern innovations, beauty enthusiasts can create a new era of makeup infused with personal joy.