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Urban Decay Shakes Up the Beauty World with a New Setting Spray
Hold onto your makeup bags, beauty enthusiasts! Urban Decay has just turned the beauty community upside down with the release of its new All Nighter Setting Spray formula. Following a significant break from its long-term partner, Skindinavia, who had been behind the original formula for over a decade, the brand is stepping into the limelight with a fresh concoction. But how does this revamp stack up against the beloved OG?
The Backstory Behind the Split
Urban Decay’s All Nighter Setting Spray has amassed a cult following and even scored five Allure Best of Beauty awards since its launch in 2010. But its success largely stemmed from the unique formula developed by Skindinavia. When Skindinavia quietly announced the end of its partnership with Urban Decay via a viral Instagram post, beauty lovers were left buzzing. Allen Goldman, the founder of Skindinavia, confirmed that the separation was amicable, stating that Urban Decay has been paying for the rights to use that beloved patented formula for years. As of now, Urban Decay has taken the plunge to create its own version of the legendary setting spray.
Why Change a Winning Formula?
The beauty world often thrives on innovation and the allure of the new. Urban Decay expressed their gratitude towards Skindinavia but emphasized a desire to create a formula that reflects their expanding brand vision. The decision likely stems from a mix of wanting to innovate and release more versatile beauty products without relying on outside partnerships.
Initial Impressions of the New Formula
So, how does the new All Nighter measure up? Early reviews from makeup artists and beauty gurus are beginning to surface. While the OG version was lauded for its cooling effect and ability to keep your makeup locked in place, early testers of the new formula highlight similar benefits while claiming a more hydrating feel upon application. Beauty enthusiast forums are seeing heated debates about whether this new twist can live up to years of faithful service that the original provided.
Considerations for Your Makeup Routine
It's no surprise that setting sprays play a crucial role in makeup longevity, especially during humid summer days or long nights out. For beauty enthusiasts, switching products can create a shift in your overall makeup experience. It’s worthwhile to keep an eye on product reviews and community feedback as the new All Nighter gains traction in the market.
Final Thoughts on All Nighter's Transformation
Although change can be daunting, Urban Decay is transforming its All Nighter Setting Spray in a way that speaks to its committed audience. If you're all about trial and error, don’t hesitate to give this fresh formula a shot. Embracing new products can lead to exciting makeup discoveries. Your beauty routine might just benefit from this shake-up!
As you navigate through beauty trends, remember that being adaptable enhances your personal style! Share your thoughts on the new All Nighter and any other recent beauty must-haves you’ve tried.
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